Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0065

Year : 2005

Industry : Food, Diary and Agriculture Products

Region : US

Teaching Note:Available

Structured Assignment :Available

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Introduction:With a 110-year-old history, Hershey Foods Corporation (Hershey) is a living legacy. With its modest beginnings in Pennsylvania US, as a chocolate manufacturing company, Hershey rose to become the largest snack-food maker in North America possessing 50 brands with revenues crossing $4 billion in 2003.

Employing over 13,000 workers and having operations across 90 countries, Hershey has focussed on product quality and product development over the years.

The company's focus on improving its product line with its enormous resources enabled it to achieve this significant growth since its inception in the 19th century.